TruNoni.com Blog

We often hear some people’s opinions that Noni juice is no different from drinking common fruit juices like apple, grape, and orange juice found in local retail stores. The fact is Noni juice contains a unique combination of biochemicals that can only be found in Noni fruit, so a real comparison cannot be made. Modern scientific investigations continue to validate what the ancient Polynesians have know as far back as the time Christ walked the earth.

As scientific research continues to gain new insights through laboratory experiments using test tubes and other devices, researchers have continued to look at natural occurring elements to either prove or disprove the claims ancient herbal medicine claims. Noni first made it’s commercial debut in the mid 1990s wit great fanfare, but with some skepticism. A few research scientists, specifically in Hawaii were curious to why many of the medicinal qualities found in Noni fruit and medicinal claims made by people around the world.

The study of Noni can be traced backed as far as the 1950s when O.A. Bushnell first published an article in the “Journal of Pacific Science” reported on the antibacterial properties from a fruit commonly found throughout Hawaii and the South Pacific Islands.

Over the next few decades other researchers published independent studies that not only confirmed what the ancient medicine men knew about the healthful effects of Noni, but uncovered many new explanations of the substances found in Noni that makes it a powerful herbal medicine.

One study, conducted by Tabrah and Evebeth published in the “Hawaiian Medical Journal” explained the effectiveness of ancient Hawaiian medicine, one of them was Noni or Morinda citrifolia. Another study from the 1960s analyzed Noni juice and the pharmacological uses with the positive results.

In the 1970s and 80s, sparked continued curiosity in researchers who wanted to better understand what made Noni fruit effective in aiding the human body to heal itself and maintain a level of optimum functionality. One researcher named Oscar Levand wrote a paper after extensive study of noni while in graduate school. Later, he published an article in “Planta Medica” where some of the important biochemicals were identified as what makes Noni a useful medicinal plant. Later, in the 1980s, two clinical researchers, Abbott and Shimazu, wrote and published an article in the “Journal of Ethnopharmacology: detailing the origins and what is more important the historical justification the Hawaiian medicine men (the Kahuna) knew about the use of the Noni plant as a medicine to treat the villagers he served.

Today, there are over 238 published studies in medical journals that help to explain and give us a better understanding how Noni juice helps the human body maintain a balanced and remain healthy through the years.