the idea to start TRU NONI came to be in 2003, we did not have to look further
than our own U.S. borders to find Noni fruit growing abundantly in the
clean and unspoiled environment of the Hawaiian Islands.
At first, we
also considered selling 100% pure Noni juice from Tahiti, since ancient
Polynesians were the first to bring the Noni plant with them in their
canoes as they colonized and made the Hawaiian Islands their new home.
After long and careful evaluation of the two best locations from which
Noni grows, we chose the Hawaiian Islands as the best place to source
Noni juice for our customers.
Hawaii is our exclusive Noni fruit
source for three important reasons:
(1) to support American farmers
and their families; (2) the certainty that Hawaii has a clean and pristine
environment in which to grow Noni fruit; and (3) Dr.
Heinicke’s original research was conducted using Noni fruit
grown in the Hawaiian Islands.
a time when many American workers’ jobs are being
outsourced to foreign countries, we believe it is important to support
the American farmers and their families who grow and harvest Noni
fruit in this country. TRU NONI exclusively uses fresh-picked Hawaiian
Noni fruit grown using organic farming methods. By choosing TRU NONI
juice, you are helping to support American independent and family farmers
on the North Shore of Oahu and on the Big Island of Hawaii who grow the
North Shore of Oahu is in an economic transition. The sugar mills that
once supported the community over the last century have disappeared and
now the pineapple industry is also declining due to the new global economy.
The area has taken another economic hit from the eight-year decline of
tourism intensified by the tragedy on 9/11. What the North Shore community
has needed is an alternative to tourism that empowers the native Hawaiians
to embrace their agricultural history.
TRU NONI is working with the Noni farmers through an innovative
program called the “Community Harvest Program” that allows
the local farmers to retain their cultural identity by growing Noni fruit
on their property for a profit. Growing Noni trees has enabled the people
to engage in a global economic exchange without losing their Hawaiian
In addition to the reasons stated above, we also decided
against sourcing our Noni fruit from French Polynesia because of uncertainty
as to the safety of the fruit. After extensive research into the history
of the French Polynesian Islands, we learned the French government used
the beautiful Polynesian Islands to test their nuclear
weapons program for 30 years. Our uncertainty of the effects the
detonation of 193 nuclear explosions had on the surrounding environment
made Hawaii a clear choice as the exclusive source for our Noni fruit.
Finally, Dr. Heinicke, who is considered by some to be
the grandfather of Noni research, began his early study of the Noni fruit
while working at the Pineapple Research Institute of Hawaii in the early
1950's. His original research, to identify the medicinal properties in
Noni fruit, began with Noni fruit grown in Hawaii.
After weighing all of these factors, we chose the Hawaiian Islands as
our exclusive source for Noni fruit. Grown using organic farming methods
in the rich Hawaiian volcanic soil, TRU NONI
uses only fresh-picked Noni fruit. Processing of the fruit into juice
is simple: the ripe fruit is pressed, gently pasteurized and then bottled
in 32-ounce bottles sealing in all the freshness, taste and healthfulness
of the fruit.