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Many of Noni's Benefits are Lost
in the Fermentation Process.

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Fermentation Noni example

Most people prefer to eat a freshly picked apple, like the one on the left. But some may enjoy the interesting texture and flavor of an apple that has been ripening for awhile on the right. To you, we just have to ask the same question we would ask someone who buys fermented Noni juice -- "why?"

"Fermented or aged" Noni juice is made from Noni fruit that has been put into large plastic containers and left to rot from anywhere between 2 to 6 months, before being bottled. In the “old days,” before refrigerators were invented, the Hawaiians drank fermented Noni juice like this because there was no other choice.

Today, some local Hawaiians who grow their own Noni fruit make the age-old recipe of fermented Noni. They pick the Noni fruit and put it into an empty glass jar that they leave outside until the Noni is needed. The taste and smell of the resulting Noni juice can be really nasty.

There is no scientific study or proof to show fermented Noni juice, made from rotten Noni fruit, adds any additional benefits to the chemistry of the juice. The fermentation process involves enzymatic degradation of the bioactive components of the juice, which in the case of Noni breaks up the polysaccharide chains that are so useful for cellular health and are believed to play an important role in Noni’s ability to stimulate the body's natural immune defense system.

At TRU NONI, we believe fresh Noni juice is better. That is why we produce smaller batches of Noni juice that we press from the ripe Noni fruit found on the North shore of Oahu and the Big Island of Hawaii, put it into large shipping totes and immediately refrigerate it to stop it from fermenting.

The large shipping totes are then loaded onto refrigerated containers and shipped by sea to the mainland where the Noni juice is “flash pasteurized.” This quick process kills any remaining pathogens for your safety, and then the Noni juice is put into 32-ounce shatterproof bottle and tightly sealed for freshness.

Just stop and think about it for a moment -- would you rather put juice from rotting fruit into your body or from freshly picked, ripe Noni fruit?

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*These statements on the TRU NONI web site have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease.