Most people prefer to eat
picked apple, like the one on the left. But some may enjoy the interesting
texture and flavor of an apple that has been ripening for awhile on
the right. To you, we just have to ask the same question we would ask
someone who buys fermented Noni juice -- "why?"
or aged" Noni
juice is made from Noni fruit that has been put into large
plastic containers and left to rot from anywhere between 2 to 6 months,
before being bottled. In the “old
before refrigerators were invented, the Hawaiians drank fermented
Noni juice like this because there was no other choice.
Today, some local Hawaiians who grow
their own Noni fruit make the age-old recipe of fermented Noni. They
pick the Noni fruit and put it into an empty glass jar
that they leave outside until the Noni is needed. The taste
and smell of the resulting Noni juice can be really nasty.
There is no scientific study or proof to show fermented
Noni juice, made from rotten Noni fruit, adds
any additional benefits to the chemistry of the juice. The fermentation
process involves enzymatic degradation of the bioactive components of
the juice, which in the case of Noni breaks up the polysaccharide chains
that are so useful for cellular health and
are believed to play an important role in Noni’s ability to stimulate
the body's natural immune defense system.
At TRU NONI, we believe fresh Noni juice is better. That
is why we produce smaller batches of Noni juice that we press from the
ripe Noni fruit found on the North shore of Oahu and the Big Island
of Hawaii, put it into large shipping totes and immediately refrigerate
it to stop it from fermenting.
The large shipping totes
are then loaded onto refrigerated containers and shipped by sea to
the mainland where the Noni juice is “flash
pasteurized.” This quick process kills any remaining pathogens
for your safety, and then the Noni juice is put into 32-ounce shatterproof bottle and tightly sealed for freshness.
Just stop and think about it for a moment
-- would you rather put juice from rotting fruit into your body or from
freshly picked, ripe Noni fruit?